Over 30 % of the EU's waste and over 40 % of global emissionsare generated by the construction industry. The waste produced in this sector is particularly difficult to manage because it is diverse and consists of different materials. Together with Practical Innovation, the Israeli construction company ROM has developed MORPHIT, the world’s first patented technology to solve this global problem. It produces a performing building material from up to 80 % non-recycled construction waste – without complex separation or sorting processes. The result is a new load-bearing material that can be used to make blocks, walls, and partition walls, for example.
In a world of resource scarcity, rapid urban growth, and tightening environmental regulations, the future belongs to solutions that create double-added value: for the environment and for industry alike. ROM's innovative technology, under the MORPHIT brand, produces building materials made from up to 80 % construction waste. These include concrete, plaster, ceramics, tiles, stone powder, sand, and glass. Thanks to the patented production process, the waste can be processed into durable, resistant building materials without further sorting. This turns the entire spectrum of construction waste into a valuable raw material for high-quality and sustainable building materials. In addition, the process offers significant cost advantages, as there are no material costs for new building materials and no expenses for disposing of construction waste in landfills.
Making the future of construction more sustainable
ROM minimises the need for new materials and enables production within existing manufacturing systems. In this way, the company is paving the way for a completely closed construction ecosystem that reduces waste, lowers emissions, and redefines the way materials are sourced and produced.
Recycling waste directly at the source also drastically reduces dependence on landfills. This not only leads to a lower environmental impact but also to a more efficient use of existing resources. In addition, CO2 emissions are reduced as less waste is disposed of and the extraction, transport, and processing of new materials is replaced. This conserves natural resources, which are becoming increasingly scarce worldwide.
ROM's approach also promotes the principles of the circular economy by no longer viewing waste as a disposal problem, but as a valuable resource in a sustainable, value-adding process. The technology thus makes a significant contribution to combining ecological and economic goals and creating a basis for a sustainable future in construction.
“Our vision is to create the building blocks of the future from waste by transforming the future of construction and rebuilding from waste. As sustainability regulations tighten globally and demand for more environmentally friendly solutions grows, we offer the industry a practical, scalable way to meet these challenges,” said Ariel Avram, CEO of ROM. “We are therefore looking for partners in the DACH region to implement our solution and to bring this sustainable innovation to the market.”
About ROM:
ROM Geves Casings & Coverings (1997) Ltd. is one of the leading finishing contractors in the Israeli construction industry and part of the Luzon Group. Since its establishment in 1991, ROM has been one of the most experienced contractors in the country. As a prime contractor, the company specialises in finishing works, electrical systems, HVAC and plumbing, laboratories, construction and conservation projects, as well as private and luxury residential projects. ROM is classified as both a fully functional G-5 contractor and a certified contractor for public construction projects. The company utilises the world's most advanced construction technologies and state-of-the-art equipment.
About Practical Innovation:
Practical Innovation is a leading innovation company specializing in the development of innovative breakthrough ideas and technologies. In this project, ROM partnered with Practical Innovation from the initial concept phase through to a validated, scalable solution, enabling the transformation of an early idea into a breakthrough material poised to reshape sustainable construction.